Omnichannel Benchmarking for Pharma

Omnichannel Benchmarking is a syndicated service specifically specifically tailored to the pharmaceutical industry, focusing on an agreed set of omnichannel metrics. It highlights areas to concentrate on improving, shows where you are performing well, and helps demonstrate what else is possible.

Understand how effective your Omnichannel Marketing is compared to your competitors.

Your new Omnichannel Marketing strategy is delivering good results and you are getting high engagement with potential leads. But what does ‘good’ really look like, when compared to your competitors operating in the Healthcare industry?

Understanding how you compare to your peers is valuable information, and an insight that has potentially been lost since the move to the new omnichannel world. CSL provides an impartial Omni Benchmarking service for Pharma to address this question. 

Omnichannel Benchmarking is a syndicated service specifically specifically tailored to the pharmaceutical industry, focusing on an agreed set of omnichannel metrics. It highlights areas to concentrate on improving, shows where you are performing well, and helps demonstrate what else is possible.

Only companies who provide their data into the service are able to subscribe to the insights generated, with those providing their data, gaining a competitive advantage over those that do not participate.

Metrics Include:

Activity by Channel

Email Stats

Consent Rates

Channel Coverage

Web Traffic 

Coverage Consistency

Activity by Type

Insights

The service has been designed by the industry, for the industry. Founding member pharma companies, of different sizes, have worked with CSL to ensure the metrics created are both valuable and practical.

Benchmarking against your peers means you can see:  

  • How your marketing mix compares to others – am I engaging only through digital channels to a higher percentage of targets? 
     
  • What does a good job look like? – could I achieve better consent rates?
     
  • Where should I focus my effort and resource?  By seeing what’s achievable you can make informed decisions

The service runs quarterly, with all data provided in an anonymized format (you can only identify yourself) through a suite of dashboards. 

Regions covered include the United States, the United Kingdom, and Europe. 

Get in touch

Don’t hesitate to get in touch for a chat about Omnichannel Benchmarking.

You can call us at 802.299.9869 or email: info@CSL-us.com

CSL SOFTWARE SOLUTIONS, INC.

35 King Street Suite 4
Burlington, Vermont 05401

802-299-9869

OUR PRODUCTS


eCoach
Incentives Manager Plus
KPI Dashboard
ORDIT

QUICK LINKS


Request a Demo
Login
Employment Opportunities
Privacy Policy