Understand how effective your Omnichannel Marketing is compared to your competitors.
Your new Omnichannel Marketing strategy is delivering good results and you are getting high engagement with potential leads. But what does ‘good’ really look like, when compared to your competitors operating in the Healthcare industry?
Understanding how you compare to your peers is valuable information, and an insight that has potentially been lost since the move to the new omnichannel world. CSL provides an impartial Omni Benchmarking service for Pharma to address this question.
Omnichannel Benchmarking is a syndicated service specifically specifically tailored to the pharmaceutical industry, focusing on an agreed set of omnichannel metrics. It highlights areas to concentrate on improving, shows where you are performing well, and helps demonstrate what else is possible.
Only companies who provide their data into the service are able to subscribe to the insights generated, with those providing their data, gaining a competitive advantage over those that do not participate.
Metrics Include:
Activity by Channel
Email Stats
Consent Rates
Channel Coverage
Web Traffic
Coverage Consistency
Activity by Type
Insights
The service has been designed by the industry, for the industry. Founding member pharma companies, of different sizes, have worked with CSL to ensure the metrics created are both valuable and practical.
Benchmarking against your peers means you can see:
- How your marketing mix compares to others – am I engaging only through digital channels to a higher percentage of targets?
- What does a good job look like? – could I achieve better consent rates?
- Where should I focus my effort and resource? By seeing what’s achievable you can make informed decisions
The service runs quarterly, with all data provided in an anonymized format (you can only identify yourself) through a suite of dashboards.